Melbet, a leading international iGaming platform, experienced some growing pains as their client base expanded. They turned to PayDo to make the payment process better suited to the new number of users and to enhance the crypto-fiat conversion. The result? Improved user experience, optimized checkout, and a payment infrastructure that can withstand and support even more growth.
About Melbet
Since 2012 Melbet has grown into a well-established player in the iGaming market. With a presence in 193 countries, the platform offers a one-stop solution for sports betting enthusiasts and online casino players. Melbet’s offerings include a wide range of betting options and casino games, from traditional live slots to interactive games like Heads or Tails, Bingo, and Toto.
Operating in a high-volume transactional environment, with a growing base of users that want crypto payments alongside traditional methods, the platform needed a scalable infrastructure that could accommodate both options.
The Challenge
Malbet’s case is a classic example of problems that come with a company’s rapid expansion into new markets – payments become more complex, their volume increases, and the whole system suffers for it. Relying on multiple third-party payment providers worked for a while, but in light of this new growth turned into a problem of its own, creating fragmentation and inefficiencies in financial operations.
Specifically, Melbet was looking for:
- A reliable iGaming-friendly banking partner to support fiat settlements in multiple regions
- Fast, secure, and flexible crypto-fiat conversion through trusted partners
- A better checkout experience for global users
- Built-in compliance and risk management for crypto and fiat transactions
- An all-in-one solution to minimize reliance on third-party providers
The lack of a unified payment infrastructure was delaying settlements and increased overhead costs, and just generally damaged the user experience. In a highly competitive space like iGaming, where user satisfaction is directly tied to transaction speed and reliability, Melbet needed to act fast.
The Solution: PayDo’s All-In-One Payment Infrastructure
Building on our experience of working with high-growth businesses, PayDo provided Melbet with a modular yet integrated suite of services, including:
Banking Services for Fiat Settlements
PayDo issued dedicated IBANs and provided access to business accounts, simplifying Melbet’s multi-currency operations. Through PayDo’s secure and compliant banking solution, Melbet could efficiently manage cross-border fiat flows and reduce reconciliation delays.
Checkout Optimization
Integrating PayDo’s iGaming-friendly EMI into Melbet’s platform meant bringing users the most advanced payment page UX on the market. Our solution supported both fiat and crypto options, allowing users to deposit and withdraw funds as fast and as easily as possible.
Key features included:
- Worldwide payment processing for Visa, Mastercard, and over 350 alternative payment methods
- Localized checkout flows, adapted perfectly for different regions and devices
- Real-time transaction updates that reduced abandonment and boosted user satisfaction
Crypto-Fiat Conversion via Partner Network
Melbet wanted to support crypto payments while maintaining fiat liquidity. To make that happen, PayDo connected Melbet to a reliable network of partners, enabling real-time crypto-to-fiat and fiat-to-crypto conversions. Melbet met its goal and users gained more flexibility in how they handled their transactions.
Melbet didn’t need to engage multiple conversion partners or maintain complex settlement workflows any longer: everything got unified under the PayDo umbrella.
The Results
1. Faster Transaction Speed
With PayDo’s optimized banking and crypto conversion, transaction times shrunk. Whether it was a fiat withdrawal to a bank or a crypto deposit via wallet, users experienced faster processing and lower wait times.
2. Simpler Payments
Melbet was able to bring most of its payments under one provider. This simplified internal operations and reduced the burden on technical and compliance teams.
3. Improved UX
Thanks to localized checkout and multi-currency support, users from different parts of the world were all able to enjoy a more intuitive payment experience. This turned into higher transaction completion rates and lower drop-offs.
4. Built-In Compliance
Operating in a tightly regulated industry, Melbet benefited from PayDo’s compliance-first design. KYC/AML processes, jurisdictional controls, and reporting tools are all unalienable parts of our solution.
Conclusion
By partnering with PayDo, Melbet transformed its payment infrastructure from a fragmented, multi-vendor system into high-performance engine designed for scale. With faster transactions, better user experiences, and unified crypto and fiat capabilities, Melbet is now ready for new victories on the global iGaming market.
This partnership highlighted the value of all-in-one payment providers who understand, and cater to the unique needs of fast-moving industries like iGaming.
Would you like to transform the checkout of your high-risk/high-growth business? Drop us a line and let’s talk.